RE-ORG and REBRANDING within FLUORSID

Fluorsid announces a new structure within its internal participations. Effective immediately are now under direct property of Fluorsid all the companies in the fluor industry: in addition to Fluorsid based in its Sardinian headquarter, we are talking about Noralf (located in Odda, Norway), Alkeemia (Venice’ area), ICIB (North-East of Milan, in Bergamo’s area) and British Fluorspar (UK mining site in Derbyshire), covering the entire fluor value chain, from the extraction of fluorspar to HF’s production or its derivative products, such as the aluminium floride. From now on – despite the five legal entities and their respective org-charts will be kept as they are – there will be a unique identity. The new logo of Fluorsid will be strategic in communicating more coherently the sense of unity of the industrial activities that are part of it, through a more modern, fresh, recognisable and practical Brand Identity. This new image will not diminish the founding values based on Integrity, Ambition and Perseverance, within a process that speaks about Life, Respect and – above all – Transformation.